Meeting Chrissie Wellington at the 33 Shake Event

On Thursday evening, I ventured into central London for the 33 Shake event at Paddington Recreation Ground. Chrissie Wellington has recently become an ambassador for their brand, so we were treated to a fab talk from her as well as a chance to try out their chia seed gels!

Did I mention that I got to meet her afterwards? Sooo awesome!


I’m new to brand events, and wouldn’t normally go (I feel a bit out of place, as I’m not a huge blogger and don’t really do product reviews etc.) but this was an opportunity I couldn’t pass up! I read Chrissie’s book ‘A life without limits‘ last year, and I loved that even as a world champion she’s completely down-to-earth and has an amazing perspective on things. One of my favourite quotes has to be:

If there is one thing I have learned, particularly in my life as an athlete, it is that our limits may not be where we think the are. And, even when we think we’ve finally reached them, the next time we go exploring we often find they’ve moved again.

The way she talks, she really makes you feel like you can do anything you set your mind to – and I’m pretty sure that she could persuade anyone to try anything once. (Especially me – I’m easily influenced!) 🙂



She’s as unfailingly positive in person as in her book, and her enthusiasm is infectious – her talk was wonderfully funny, informative and inspiring. Just as you’d expect!

I can definitely see why she’s chosen to work with 33 Shake. They seem to be a really great brand, and their chia seed gels are something else! You can find more information on their website, but the highlights are:

  • 100% natural ingredients. This means no additives, no preservatives, and nothing man-made.
  • These ingredients offer a simple blend of carbs, proteins, Omega-3s and antioxidants.
  • 90 calories per serving.
  • Natural anti-inflammatories.
  • All natural and low-GI sugars for genuinely sustainable performance without the energy-sapping spikes of traditional gel.
  • A natural electrolyte blend including Himalayan Pink salt.

What makes these gels unique is that they’re delivered in dry form – it’s up to you to add water before use. (I might have ended up with some on the floor, though this was mainly because I was standing up at the time – they’re actually easy peasy to prepare, and can even be done on the go using your water bottle!)

This means that you can adjust the consistency to suit your personal taste – a huge plus, after the trial and error I’ve had with other gels. As an added bonus, if you don’t fancy adding plain water you can up the electrolytes with coconut water, or add some more carbs with fruit juice instead – meaning that you can order a pack of standard gels, but make them whatever flavour you fancy! Once mixed, the gels last for up to 24hrs in the fridge, so you can prep them the night before your training session or race. We used plain water at the event, and they tasted fab.

How do you fuel your training? Would you ever try chia seed gels?

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